This is a value-first realtor outreach workflow—not a generic cold-text blast.
Offer to expand the visibility of a listing through your own client audience and social channels. The listing agent stays clearly credited, and you only create or share content after they give permission.
The five-step play
- 1
Choose a listing you genuinely want to promote.Review active public listings on Homes.com or Zillow. Start with properties that fit the buyers and social audience you already serve.
- 2
Choose your outreach path.You can use the contact option made available for the listing agent directly on Homes.com or Zillow, or use a reputable source such as Model Match to build a focused realtor list for a specific area. Verify each contact and follow the provider’s terms.
- 3
Send a permission-first text message before using any listing content.Say exactly where you plan to share it, make clear the agent will be credited, and wait for an affirmative reply.
- 4
Use Marketplace Turbo to prepare the draft.Once permission is documented, track the property and realtor in Turbo, review the Facebook draft yourself, and publish only if it meets the agent’s approval and your compliance requirements.
- 5
Close the loop with useful feedback.Send the live link, report any genuine buyer interest, and keep the relationship warm with helpful listing exposure—not a request for referrals.
Permission checklist
- Get clear written approval from the listing agent or authorized brokerage contact before posting.
- Use only photos, description, price, and details the agent approved for your use.
- Credit the listing agent and brokerage exactly as requested; do not imply you are the listing agent.
- Follow MLS, brokerage, portal, Facebook Marketplace, advertising, licensing, and company-compliance rules.
- Do not promise a buyer, misstate lead volume, or use automated text outreach where consent is required.
Important: LoanSide is an organization and presentation tool, not a legal, MLS, advertising, or TCPA compliance system. Have your broker/compliance team approve your final outreach and listing-posting process.
Text-message examples
Personalize the bracketed fields. Keep the first message short, ask permission, and make the agent’s attribution clear.
[Agent Name]
Text message
Hi [Agent Name], it’s [Your Name] from [Mortgage Company]. I saw your listing at [Property Address], and I love it!
I’ve been getting great buyers from social media and Facebook Marketplace, but many of the properties I’ve shared have already sold. Would you mind if I share your listing with my audience to help find a buyer?
I’ll make it clear that you are the listing agent. Thanks!
1 · Buyer-demand opener[Agent Name]
Text message
Hi [Agent Name], I came across [Property Address] and thought it could be a great fit for buyers I speak with in [Area].
Would you give me permission to feature it in a Marketplace post and a social post? You and your brokerage would be credited, and I’ll send you the live links before or after it goes out—your preference.
2 · Local-buyer angle[Agent Name]
Text message
Hi [Agent Name]—I’m not reaching out to ask for a referral. I saw [Property Address] and would like to help get more qualified eyes on it.
If you approve, I can share an agent-credited version to my local audience this week. Is that something you’d be open to?
3 · Direct value-first angle[Agent Name]
Text message
Hi [Agent Name], I really like the way [Property Address] is positioned.
I maintain a local buyer-facing social audience and would love to amplify it with your written permission. I’ll use the details you approve and make sure your contact information is front and center. Can I send you a quick outline?
4 · Listing-appreciation angle[Agent Name]
Text message
Hi [Agent Name], I’m putting together a small set of [Area] listings for buyers who are actively watching that market.
Would you be comfortable with me including [Property Address]? I’ll clearly credit you as the listing agent and won’t post anything until you give the okay.
5 · Curated-audience angle[Agent Name]
Text message
Hi [Agent Name]—I noticed [Property Address] and wanted to offer a little extra exposure at no cost.
I can create a Marketplace and social draft that names you as the listing agent. If you’re open to it, reply “yes” and I’ll send the exact wording and assets for your approval.
6 · Approval-before-draft angle[Agent Name]
Text message
Hi [Agent Name], I’m a local mortgage professional building a resource for buyers who are exploring [Area].
Your listing at [Property Address] stood out. May I share an agent-credited version with my audience? If it isn’t a fit, no problem at all—I wanted to ask first.
7 · Low-pressure introduction
This original LoanSide playbook is designed to support value-first agent outreach and listing-to-Marketplace workflows. It is an independent LoanSide tool.